Last month I was humbled by the request to demonstrate one of the new Paiste cymbal ranges, the 900 series. This was to showcase the whole line of regular to heavy cymbals within that series and involved creating four short videos for the team at Paiste.
In preparation for this video shoot I was sent a short brief of what was effectively "play a simple beat and use all of the cymbals". We had a few hours to shoot all four videos and they were looking for similarity in playing throughout, to give a fair representation of the cymbals sound and offer comparison for potential buyers.
The shoot was completed in the space of an afternoon at Korg UK and I delivered what was agreed in the brief - simple and cymbally!
Not only were the guys great to work with and very friendly, they understood that this was a first experience for me doing a corporate demonstration, and I felt like there was no pressure in the room, which made the job much easier!
Here's what Paiste Artist Manager, Martin Potts had to say:
"I’d arranged a Paiste product shoot at Korg UK for a newly released line of cymbals and asked Cameron to be the drummer for the video parts, demoing each cymbal in the new line. Being the first project like this Cameron had undertaken, he stepped up to the challenge and nailed it.
He’d clearly put in the prep work beforehand and handled the project as well as any of the endorsed artists I’ve filmed with. Coming in prepared and with the right attitude makes a huge difference to any project and I wouldn’t hesitate to use Cameron again for future marketing activity."
"Doing your homework beforehand and just getting at it on the day with minimal fuss says a lot about your approach and commitment and meant there was at least one less thing to worry about once the record button was pushed."
Hey, if they're happy so am I!
Check out the video below of one of the finished videos and let me know what you think! You can find the other three on the Korg Percussion Youtube channel.